Some mad stuff happens on the road.
But it's OK when you're with The AA.
Guide Dogs find the way to provide visually impaired people with the support system they need from childhood to adulthood.
We brought this to life with the story of a playful sibling rivalry that hangs in the balance when one of the brothers develops sight loss.
Don’t worry if something goes wrong with your car.
Even if that something is it getting bashed to bits by Ryu and Ken.
It’s OK. You’re with The AA.
2020 was the promising start to a shiny new decade, but then it all went a bit wrong.
We made a campaign to shine a bit of light into the corners of the darkest holiday season we’ve ever endured, putting Pringles in places we’d never seen them before.
The centrepiece was the #PringlesFlex, a TikTok challenge where people contorted their bodies into the shape of a Pringle, as seen in ‘Charades’ below.
Vodafone’s Super WiFi is powerful enough reach every corner of your house.
So we wrote a story of virtual young love unfolding against the backdrop of the strangest-shaped house there is.
This turned out to be the campaign that won back the business.
The idea: the smell of Bold instantly reminds people of home, and all the warm, cuddly feelings that go along with it. Even if those people are very un-warm and un-cuddly.
Hunter S. Thompson once said:
“Music is energy to me. A question of fuel.”
We once said “Lucozade is also that.”
So we made a TV and poster campaign celebrating the infectious power of energy in its purest form.
Two stories about growing up in an Irish family and experiencing a milestone first.
A first kiss. And a trip away from home.
A selection of smaller ideas we love
A creative platform for a small black-owned business. Given a chance for free advertising space in London, they needed something to put there. This was the result.
Too many people aren’t able to celebrate Pride like they should. Whether their country's laws, fear, or stigma against coming out, too many feel they can’t show their pride in the LGBTQ+ community. By turning the colours of the pride flag into an RGB hex, you can be proud of who you are without risk of persecution or judgement, or show solidarity for those that can't, until everyone can show their pride.
For a while, Bryn ran a business called Mor, which was like a deliveroo for your valuables. To be honest, he had a lot more fun writing Facebook adverts for the business, here’s a selection of the best.
During Covid, people were no longer scared of ghosts and zombies. There was a much scarier thing on the loose in the form of a virus. These t-shirts tried to make a serious situation a little less so, and got Bryn and his girlfriend on the cover of the local paper in the process.
The launch of the night tube was a big moment for London, we commemorated the day by creating more appropriate signage for a late night mode of transport.
These ideas died young, but we still like them.
So we buried them here in the hopes of resurrecting them one day.
